Curious, analytical, and entrepreneurial by nature with a passion for bringing ideas to life. Dedicated to driving engagement and revenue through storytelling.

A selection of work between 2018-2023

DISNEY RESORT APP

Head of digital product design. Lead and manage eight designers working on the app, WeChat, and webpages.

INTHEKNOW SHOPS

Design Lead. Worked with UX researchers and oversaw the work of other designers concerning prototypes and design deliverables.

YAHOO SHOPPING

Led the UX design for the entire project, from concept to completion, across Desktop and Mobile Web platforms.

SHOPDAILY

Developed the product strategies and worked on interaction design with a focus on UX and overall structure.

USER RESEARCH

User research makes me more empathetic, more in-tune, more humble, both inside and outside of my work.

WORKSHOPS

I facilitate design reviews, cross-team and collaborative workshops with stakeholders.

SEMINAR & TALKS

I hope to inspire others to explore design and give them the skills and knowledge to succeed in this field.