Shanghai Disney Resort Digital Design
Role / Head of digital product design Time / 2021-present
As the head of digital product design at Shanghai Disney Resort, I am responsible for overseeing the entire digital product design process from conceptualization to implementation. My role includes working with cross-functional teams to ensure that our designs align with the resort business objectives while also meeting the needs and preferences of our diverse customer base. In addition, I am always looking for new and innovative ways to enhance the user experience through cutting-edge technology and immersive design strategies. By leveraging my expertise in user research, interaction design, and usability testing, I am committed to delivering digital experiences that are not only intuitive, valuable, and delightful but also memorable and impactful.
APP Revamp
Six years ago, when Shanghai Disney Resort first opened, we borrowed the app design from the US. Since then, we've gone through several iterations; however, we knew we needed a redesign that would resonate with Chinese guests.
During our research, I came across a video of Bob Iger introducing Shanghai Disney Resort to the world - it was authentically Disney and distinctly Chinese. I realized that this should also apply to our digital experiences. While Chinese users are accustomed to high functionality and dense interfaces, Disney sees simplicity as a paramount goal. Our biggest design challenge was finding that sweet balance.
After additional research and several trials, we developed a new design language for Shanghai Disney Resort. Today, we are proud to present our guests with the new app!
